Google Cloud Israel
For Google Cloud's launch in Israel, we aimed to create a campaign that felt like a nod to Israeli culture, blending in well-loved local symbols with Google's vibrant brand style. We chose relatable, eye-catching imagery to spark interest and make Google Cloud feel welcoming to Israelis, capturing their attention with a mix of familiarity and innovation.
Year: 2023
Client: Google
Direction: Guts Agency
Art Direction: Bob Orel, Gilad Rozenkoff, Rubi Barazani
3D Modeling
Textures
Animations